Fall is traditionally the ‘back-to-school’ season with new clothes, fresh folders, and a clean start to the academic year. You may not still be in school but you might be thinking about changes you hope, want, and might need to make professionally. If you find yourself thinking about the best way to re-engineer your business, division, department, team, or even your own individual professional brand to bring new clients to your door, now is a great time to consider a few strategies to employ so that you hit the ground running this fall.
Pull Together a Focus Group and Listen – Gather a group of your best customers, prospective customers, coworkers, employees, mentors. Ask them for ideas about how to revamp the brand. Ask for ideas that require little or no money. It can be a nice surprise to hear ideas that are small to implement and result in a big improvement.
Focus – Once you have a bunch of ideas, focus in on the ones that will result in savings for your customers (internal OR external) or provide the best value to them, and what might bring in new customers. Focus on THEM rather than you.
Add Extras – Look at how you can include ‘extras’ that benefit customers and will bring more old and new clients to your door/website/portal. How about a newsletter, a discount for quantity or a free initial consultation/assessment?
Couple Up – Could you make your brand compatible with another product or service? Can you reduce the time frame if clients are rushed or have a shortened lead time? Make it easy for customers to use you.
Overhaul Your Customer Base – A wider customer base can make up for a slow market or the need to create new products or services. Are their potential clients out in the marketplace that might use your service/product if you just tweaked your marketing pitch or pricing structure a little bit?
We all need to review and revamp from time to time no matter how perfect or well entrenched the brand, product, or service may be. Most people start thinking about energizing their focus at the end of the calendar year or the start of the January. You don’t have to to be like everyone else. Instead of waiting around for others, you can freshen up and be getting the word out now.